Capped Cohort • Max 6 Founders Per Quarter

Zero Motivational Fluff. Just Ruthless Operating Clarity.

Strategic sparring partner for Seed to Series B founders and managing directors. We dismantle organizational bottlenecks, restructure unit economics, and transition you from the chief firefighter into an architect of scale.

Book 45-Min Operating Diagnostic → Explore 90-Day Playbooks

2x Founder

1 Exit • Former VP Product

Strict 90-Day

Milestone Execution Arc

Zero Pitch

On Call #1 Guarantee

Naomi Reyes in Thoughtful Strategic Sparring Session

"Naomi doesn't give you cheesy motivational pep talks. She diagnosed our 42% sales cycle leak in 30 minutes and helped us restructure our executive team in 60 days."

— Raghav V., Founder & CEO (B2B SaaS, $4M ARR)

The Coaching Industry Trap

Why Most Executive Coaching Leaves Founders Frustrated

The market is flooded with certified "life coaches" who have never carried payroll, launched a product, or faced a hostile board review.

Motivational Clichés with Zero P&L Reality

Being told to "visualize your breakthrough" while your burn rate is $65k/month and your head of sales just missed quarterly quotas by 40%.

The Open-Ended Retainer Trap

Consultants who structure contracts to create dependency, stretching vague weekly chats for 18 months without defining tangible graduation metrics.

The "Junior Associate" Bait-and-Switch

Signing an agreement after being impressed by a prominent name, only to be handed off to a 26-year-old junior coach for your actual sparring sessions.

× Typical "Life & Business" Coaches

× Read 4 popular business books and regurgitate generic frameworks without operational context

× High-pressure "discovery" calls that turn into an uncomfortable hard-sell pitch

× Passive listening with zero tactical pushback or operational accountability

× Never built, scaled, or exited a business with real shareholder equity

✓ The Naomi Reyes Sparring Standard

✓ 15+ years operating experience: 2x founder, former Tier-1 tech VP with real exit credentials

✓ Diagnostic First: Call #1 is 100% an operational audit. Zero pitches or selling permitted

✓ Strictly 90-day time-boxed execution arcs with measurable KPI graduation criteria

✓ 1-on-1 direct access: Naomi personally spars with you; zero junior associates

Transformation Archives

Tangible Founder & Executive Transformations

Real operators. Real leadership bottlenecks. Measurable strategic shifts achieved within a single 90-day sprint.

Executive Leadership Meeting in Modern Boardroom

Series A • SaaS

From Chief Firefighter to Scale Architect

Restructured executive reporting lines and decision rights, freeing 24 hours/week for the CEO to focus on strategic US enterprise expansion.

B2B Cloud • $5.2M ARR 90-Day Arc

Founders Strategy Session Around Whiteboard

D2C • Omnichannel

Resolving Co-Founder Vision Deadlock

Rebuilt operating cadence and equity governance between 3 co-founders, aligning on unit economics and preventing a costly board rift.

Consumer Health • 85 FTEs 60-Day Sprint

Executive Delivering Keynote at Industry Summit

Enterprise • Fintech

C-Suite Executive Transition

Guided a Senior VP entering a high-visibility Chief Operating Officer role, navigating board politics and establishing 100-day credibility.

Global Payments • 600+ Team 100-Day Onboarding

The Sparring Framework

Our 3-Step Strategic Sparring Roadmap

A rigorous, closed-loop execution protocol designed to deliver compounding organizational clarity.

Deep Diagnostic & Bottleneck Identification

We audit your executive calendar, organization chart, cash levers, and mental energy sinks. We identify the single operational constraint holding back 80% of company progress.

The 90-Day Sprint & Weekly Sparring

Bi-weekly 75-minute intensive sparring sessions + asynchronous WhatsApp voice memo access. We pressure-test strategic hires, investor memos, and hard personnel decisions before execution.

Operating System Handover & Graduation

We codify your decision filters and operating rhythm into durable playbooks. At day 90, we review milestones and graduate you—or structure a clearly defined maintenance track.

Uncompromising Standards

Our 4 Enforceable Sparring Commitments

Senior executive time is sacred. Here is what we contractually commit to every partner.

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Zero Sales Pitch on Call #1 Guarantee

Our initial 45-minute diagnostic is 100% operational audit. If we determine we cannot create 5x value, we explicitly reject your engagement.

🔒

Absolute Institutional Non-Disclosure

Full legal NDA protecting cap table details, board disputes, internal financials, and personal leadership doubts.

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Direct Founder-to-Founder Access

You spar 1-on-1 exclusively with Naomi Reyes. No proxies. No associate coaches. Direct unmediated sparring.

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Same-Day Emergency Sparring Window

Facing an unexpected crisis, key executive resignation, or emergency term sheet? You receive a priority 30-min call within 4 hours.

"Before working with Naomi, I was working 70 hours a week and feeling like a bottleneck for my 40-person team. Naomi's frameworks gave me the courage to replace myself in daily sprint meetings. Revenue grew 180% while my hours dropped by half."

Devika Mallick

Co-Founder & CEO • Fintech Logistics

"Naomi’s background as a former tech VP makes all the difference. She understands product velocity, cap table dilution, and founder loneliness in a way that academic coaches simply cannot touch. Best executive investment I’ve made."

Karthik Sundar

Managing Director • HealthTech

Apply For Q3/Q4 Cohort

Request a Confidential Operating Diagnostic

Naomi maintains a hard cap of 6 active founder retainers at any point. We carefully vet applicants for decision autonomy, operational stage, and appetite for radical candor.

★ Who This Is Specifically For:

Founders of businesses with > ₹3 Cr ($400k) annual revenue or institutional backing
Managing Directors / C-Suite leaders navigating high-stakes organizational scale
Operators who value direct, unvarnished feedback over ego validation