The Pre-Sold Prospects Audit

Does your homepage headline name your exact ideal client and their specific problem — or could it sit on any competitor's site with the logo swapped?

Do you show evidence a skeptical prospect can actually verify — a real process, a real guarantee, real work samples, a live demo — or do you mostly just claim to be good?

Does your site answer, unprompted, the 2–3 objections a serious prospect is silently thinking before they will message you (price uncertainty, delivery accountability, why you vs the cheaper option)?

Is there one obvious next step on every page — or does a visitor have to figure out whether to call, email, fill a form, or DM you?

Can a ready prospect reach you in one click — WhatsApp, a live booking calendar, a direct call button — or do they have to find a contact page and wait 24 hours?

Does your site load in under ~2.5 seconds on a real phone connection — or have you actually timed it on Google PageSpeed Insights?

If someone is actively searching for exactly what you offer in your city or area — can they actually find you (Google Business Profile claimed and current, clean schema)?

Is there anything on your site that removes the prospect's risk of choosing wrong — a written guarantee, transparent conditions, a fixed-scope policy — or are they taking your word for it entirely?

Does your copy talk mostly about what you do (deliverables, features, technical tools) — or about the outcome the client's own business feels afterward?

Can an objective person who has never met you review your homepage for 20 seconds and repeat back who it is for and why they would reach out in one sentence?